pg 3
The marketing industry has stretched the definition of preteen or "tween" downwards to age six or there abouts, and in fact it is tween girls that the ever hungry consumer market is increasingly tergeting in the early 2000s. girlhood is a cultural identity that is not defined by the body, while paradoxically being linked with age specific images of female desirability.
The girl brings into play the flexibility of adolescence, often defined as an indeterminate state that reprises many of the conflicts of childhood while attempting to navigate a path to an adult maturity that is primarily represented by social conformity.
as the girl has become a potent symbol of cultural desirability and female sexuality in contemporary culture, her placement on the boundaries between childhood and womanhood allows for reworkings of feminine stereotypes, as well as the engagement between the viewer and stable patterns of voyerism and identification.
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